Code of Ethics

The following Public Relations Code of Ethics presents the core values of PRSA members and, more broadly, of the public relations profession. These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.

Code of Ethics - Advocacy

• We serve the public interest by acting as responsible advocates for those we represent.
  
  
• We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
  

Code of Ethics - Honesty

• We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

Code of Ethics - Expertise

• We acquire and responsibly use specialized knowledge and experience.
  
  
• We advance the profession through continued professional development, research, and education.
  
  
• We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
  
  

Code of Ethics - Independence

• We provide objective counsel to those we represent.
  
  
• We are accountable for our actions.
  
  

Code of Ethics - Loyalty

• We are faithful to those we represent, while honoring our obligation to serve the public interest.

Code of Ethics - Fairness

• We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public.
  
  
• We respect all opinions and support the right of free expression

Agency Profile - Code of Ethics - Samples - Contact us